Proven White Hat Search Engine Optimization
Traditional
means of advertising have transformed drastically. Today running
an advertisement in the local newspaper does not provide as much
return on investment as it did ten years ago. Technology is
changing daily, but it is an accepted fact that the internet is
here to stay.
This can
prove as a great tool you can utilize in your marketing
campaigns to improve your customer base. With smart phones that
are completely web enabled you can reach many more customers in
the palm of their hand. Computer usage in the average American
family has also changed greatly. The traditional single desktop
shared by the entire family is now obsolete. Most individuals
now have either a lap top or desktop and now more commonly both.
Your websites
presence on the major search engines is now more crucial than
ever. You now have the ability to gain new exposure to your
website twenty four hours a day, seven days a week. If your site
does not currently hold high search engine rankings you are
limited to your new customer exposure, while your competition is
capturing that new business.
Benchmark
Current Search Engine Positioning
Free Website Analyzer Service For All Customers
Our
experienced team will analyze your sites current traffic trends
through log analysis software. We will complete a detailed
website analysis of your current position. We will compare these
results to your competition. After reviewing this data, we will
create a customized campaign strategy for your business to gain
the results you desire.
Submission
Cycle
Methodical
automatic submission to Google, MSN, Yahoo, MSN, ect, adhering
to their submission cycles. Each search engine requires
different submission methods, time frames and content required.
Over submitting your site will actually have negative effects to
your site, as the search engines will consider your website a
spam site. After submission to search engine we will engage in a
process of inclusion verification and follow-up submissions
where needed.
Create
Baseline Search Engine Visibility Index
Analyze
search engine positioning before submission. Objective here is
to carry out a thorough study on current search engine positions
and current effective keywords/ key phrases where the website
has achieved consistent, respectable rankings across
submitted-to search engines.
Collection Of
New Keywords & Analysis
Our team will
analyze popular keywords in your business category across major
search engines. We will study the current top position holders
in major search engines in your related business industry. After
we gather all data from your competition we will utilize our
powerful software's to pinpoint which keywords and phrases will
provide your site the best results.
Website
Directory Structure
Our
development team will examine your current website directory
structure. We will make minor changes including renaming, image
tagging, and correct file structure based off of content size.
Search engines work systematically, so with the correct
structure you will maximize your page ranking success.
Optimize The
Pages For Search Engines [Site Re-Engineering]
We will
complete your website's re-engineering to optimize the entire
site with site content/navigation with appropriate keyword
weight age. There are many variables to websites which will
limit their ability to improve search engine page rankings. With
our experience and technology we will ensure your site stays up
to date with the daily programming requirement change for each
search engine.
Keyword
Analysis
Keywords are
crucial for improving page rankings on all Search Engines. Our
team will examine your current keywords, along with your
competitions effective keywords to develop a solid keyword list
that will improve your sites ranking. We will utilize the use of
two or three-word phrases instead of single words, pair general
keyword with more specific ones. Also, use of combination
keywords that are distantly related, related terms, service
region keywords and long variation of keywords.
Implement New
Content & Meta Tags
With your
customized search engine optimization campaign strategy clearly
defined, our technicians will complete your meta tag programming
changes for your website, implementing your new keyword rich
content. We will create a series of descriptions and titles
based off the your existing website key phrase list that will
ensure solid placement within these locations once established.
Create
Versions Of Meta Tags & Keywords
For Different Search Engines
Create
site-wide Meta tags according to requirement and specifications
of different search engines and directories. Although all search
engines appear to work the same way, providing search results,
each search engine runs on very different software. We are
experts in configuring your website to comply with all major
search engines. We examine every customers existing website and
make minor script changes to ensure best results for search
engine ranking. Keyword work is required every month to improve
page rankings and also to hold your current page ranking.
Keywords Development is an on going process to receive maximum
long term results. |
